“The dictionary defines media as all the means of communication, as newspapers, radio, and Television that provide the public with news and entertainment, usually along with advertising.” So basically, when it comes to defining media, I believe that media is everything which wants to convey a certain message to its corresponding audience. In a way, media could be anything that surrounds us, as long as it is being used or seen by other people.

“The dictionary defines media as all the means of communication, as newspapers, radio, and Television that provide the public with news and entertainment, usually along with advertising.” So basically, when it comes to defining media, I believe that media is everything which wants to convey a certain message to its corresponding audience. In a way, media could be anything that surrounds us, as long as it is being used or seen by other people.

            Audience is the most important aspect of media, and probably what defines media all together according to me. If we think about it, now a day almost everything is media. Because now, everything is shown on television; sports, TV series, fashion shows, etc. however, the reason for why I chose audience as one of the most important aspects of media, is because every sorts of media is targeted to a certain audience. As Robert Kolker says in his book of introduction to Media Studies, “audience for mass media is as varied as are the media they listen to, watch, and read.” Meaning that everyone who invents or creates a sort of media, must think in the process of creation, what type of audience it wants to target. So there being thousands of different types of audience, allows there to be thousands of different types of media.

            In conclusion, our lives depend on media as much as media depends on us. We can’t live without, and it wouldn’t exist without us. We all know that things such as TV, newspapers, radio, and electronics are different types of Medias; however, we find it hard to believe that things such as culture or sports could also be media. Let’s look at soccer for example, it is something people watch, but how does this make a media. In professional sports we see how it has all become a business. Every player or team has sponsors, and every stadium has advertising. This being because in order for it to be a well rounded business, companies use a sport seen worldwide to advertise themselves, making it a source of media. When people watch this sport on TV, they receive a message of advertisement targeting a certain crowd, and the same goes for any sport. Advertisement today is one of the strongest types of media, because of how its sells it’s self by people just looking at it everywhere one goes.

            On the other hand, we have culture, what people do and why they do it. Culture goes with audience, because every audience has different cultures. However, culture becomes a media when people read about and follow certain believes that where created. Culture comes from nature, when humans start questioning and experimenting with nature it becomes culture. Then from this culture become stories we tell among us humans. And form this, as Kolker also says, “Culture allows us to comprehend how humans act and why they act such way. Making this wonderful creation an important source of media in out lives.

            Media can be defined in many ways, but one thing that is certain, is that we all depend on it to live our daily lives. It is a major factor of who we are and without we would be ignorant. Today, surviving without certain Medias is somewhat impossible. For example, one can live without a cell phone, but because of how people communicate now a day, this person will always be a step back from all the others. Media defines us for who we are, humans create media to communicate among each other, and thanks to media the world functions as smoothly as it does.